Adidas

We started in a laundry room and conquered the world. And in between, we’ve scored big and sometimes struggled to reach our goals. We’ve done our best for the best. We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

Every great story has a beginning. This one starts in a small town in Bavaria, Germany. After starting out in his mother’s laundry room, Adi Dassler and his brother register the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and Adi embarks on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928), Los Angeles (1932) and Berlin (1936) are the first rewards and milestones – and only the start of our story.

On August 18, 1949, Adi Dassler starts a new chapter at the age of 49, registering the ‘Adolf Dassler adidas Sportschuhfabrik’ and setting to work with 47 employees in the small town of Herzogenaurach. In the same year, he registers a shoe that features the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – accelerated by a miracle (but more on that later)…

Weighing in at 357 grams, the first Samba looks very different to the streetwear icon we know and love today. Launched in 1950, the shoe is originally created as a football boot for icy and snowy pitches. Fast forward to today and the shoe has gone through quite the transformation, becoming one of the coolest kicks off the pitch.